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Hold On, You Lost Me! Use Learning Styles to Create Training that Sticks
Hold On, You Lost Me! Use Learning Styles to Create Training that Sticks

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"Best-selling book, Hold On, You Lost Me! Use Learning Styles to Create Training that Sticks, offers an easy-to-implement 8-step methodology to create training suitable for all audiences from a small work team to a class of 50. Authors Bernice McCarthy and Jeanine O'Neill-Blackwell, advocate that by truly understanding your own learning style, and honoring the learning styles of others, it is possible to reach all learners in your classroom or audience. Based on an innovative, researched-based teaching model known as 4MAT®, here's how to drive the gold standard of learning and presentations by increasing performance."
~ American Society for Training and Development (ASTD) Press

That everyone learns differently is no secret; it likely comes up in your everyday conversations with friends, peers, and colleagues. Phrases such as “I have to see it to remember it” or “I never forget a face” or “Once I hear something, I’ve got it” are probably familiar declarations of learning style to most of us. Hold On, You Lost Me! pushes this common understanding to a new level. By truly understanding your own learning style—and honoring the learning styles of others—you will discover a powerful new tool to reach all types of learners. By using an innovative, research-based teaching model known as 4MAT, the authors present a practical and easy-to-implement eight-step process for designing effective training. Whether your audience is a small work team or a class of 50, Hold On, You Lost Me! will improve your design and delivery skills in new ways that ultimately will drive the gold standard of organizational learning—improved performance on the job. With more than 40 years of corporate and academic experience between them, the authors provide a clear pathway to implement these powerful concepts through simple-to-read instructions and useful worksheets and tools developed and refined through their use in organizational settings ranging from public and private schools and universities to major corporations such as IKEA Furniture.

What People are Saying
“4MAT has been the key to creating connection and consistency throughout our education system. Our educators now share a common language for learning design. As a result, the skill and confidence level of both educators and learners has skyrocketed. The concept is brilliant and Hold On, You Lost Me! makes the 4MAT system simple to understand and apply—a must for all trainers of learning-based companies.”
Vice President of Education
Aveda Corporation, a division of Estee Lauder

Hold On, You Lost Me! is a book that every organization can use to improve not only workplace learning and training but also their front-line management teams. By understanding the differences in individual learning processes and recognizing that different is not better or worse, trainers and leaders will encourage greater sharing of ideas and knowledge. I would encourage every organization to consider the use of the principles presented in this book.”
Retired Director of Training, U.S. Naval Training Center
President, Century 2000 Educational Services

“McCarthy and O’Neill-Blackwell have really synthesized the best of what has previously been written about learning styles and added their unique 4MAT model to make application easy for facilitators in business, education, healthcare, and other organizations. They bring their thoroughly researched work to a practical dimension, making it a must read for all workplace learning and organization development professionals.”
Director of Learning Strategies
Centegra Health System

“I have been using the 4MAT model in my instruction design and facilitation for several years. Hold On, You Lost Me! is completely practical and does not leave you wondering what to do to take advantage of the great learning principles presented. This book takes you from well-researched theory to practical, real-world application.”
Member Development Coordinator
Johnsonville Sausage

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